Our youth is the torchbearer of the forthcoming generations, therefore their development and well-being is critical to corporate entities like The Coca-Cola Company who work intensively towards Corporate Social Responsibility, and for non-profit organisations like Kashf Foundation which is currently Pakistan’s premier wealth management company for low income households. For the last 5 years, Coca-Cola and Kashf have partnered with the mission to alleviate poverty by providing financial support to households and enhancing capacity building of communities by empowering their individuals through education and training towards entrepreneurial skills.
In resonance with this mission, today Kashf held its first every Business Plan Competition with the support of Coca-Cola, to celebrate the talent of its young students from 7 beneficiary institutions, with a purpose to develop their entrepreneurial skills and analytical thinking. 4 out of 7 schools were shortlisted based upon their presentations of business plans, and the event was judged by Fahad Qadir, Director Public Affairs & Communications, Coca-Cola, Pakistan & Afghanistan, Roshaneh Zafar, Managing Director of Kashf Foundation and Imran Sarwar, CEO of Rabtt Foundation.
4 shortlisted schools presented their business plans with the help of demonstrative models and charts. Students shared highly practical ideas, generating from a particular problem statement. group presented the idea of manufacturing and offering free home delivery service for home-based shawl makers who are highly skillful in weaving and embroidery work but are unable to access expensive marketplaces to place their products. This exercise not only allowed the students to develop critical thinking skills to develop an idea into reality, instead it also promoted teamwork amongst groups of students.
Highlighting the efforts of students, teachers and organizers, Fahad Qadir stated, “I’m delighted to be a part of this initiative to empower students, as indeed, they are the torch-bearers of coming generations. It takes a lot of passion and courage to stay determined towards your goals, and I am saying this from my person experience; stay committed to your business ideas and we as corporate entities look forward to support communities and individuals who are always prepared to grasp every opportunity towards success.”
Honoring the competition winners with prizes, Roshaneh Zafar
stated “Many congratulations to the winning team, but also a huge round of
applause for all the students who took part in this competition with unprecedented
hard work and creativity. I thank Coca-Cola and Rabtt for their support as
organisers of this event. The only thing that matters between an idea and
execution is the passion to pursue it. I’m glad to see the caliber of all
participants and I hope we stay united in elevating our purpose towards the society.”