Coca-Cola Pakistan is all set to regale the citizens of Islamabad, Lahore and Karachi with live concerts in the 3 cities, featuring Coke Studio artists Meesha Shafi, Umair Jaswal and Noori. In the spirit of inclusivity, Coca-Cola aims to encourage music enthusiasts to experience Coke Studio’s specific brand of music, live on stage!

Devout Coke Studio fans will have the rare opportunity to see and hear their favourite artists live on stage in what promises to be a high energy event, with Coca-Cola bringing back live concerts and giving the fans a unique and one of a kind experience of Coke Studio. This is perfectly aligned with the global one-brand marketing strategy of Coca-Cola, which aims to celebrate that no matter who the audience or what their association with Coca-Cola, the brand makes any moment more special!

Speaking about the Coke Concerts, Director Marketing of Coca-Cola Pakistan, Ali Akbar stated, “Our strong tradition of connecting with the people through music, has transformed into a unique phenomenon of making moments special while listening to music. We believe that music is for all and thus, we also successfully launched Coke Studio for the Deaf this year, providing the opportunity to the hearing impaired to feel the magic being produced on Coke Studio’s sets. These are the reasons that motivated us to bring the Coke Concerts experience live to our audience.”

Coke Studio, Pakistan’s biggest music platform, has not only contributed to the revival of its music industry, it has also inspired a sense of ownership and pride amongst Pakistanis. Similarly, Coca-Cola live concerts are a step towards the revival of the live music experience of the audience. These concerts will enable the attendees to live in the musical moment and enjoy live music in a unique way that has never been experienced before.