Coca-Cola has upheld its tradition of surprising and delighting its audience with the most incredible innovations that ensure interaction at a more personal level. The year 2016 wasn’t any different as the Company came up with a number of campaigns that received global recognition, two of which were from Pakistan; ‘Coke Studio brings Music to the Deaf’ and ‘Interactive Labels’ Campaigns.
Coke Studio has gained massive success in reshaping the popular culture and ensuring that it has a more personal and one-on-one connection with the audience; regardless of the fact that whether they are able to enjoy the Coke Studio experience by hearing or feeling it. Thus, Coke Studio for the Deaf was a campaign that was brought into action in order to make the dreams of the hearing imapired come true. This initiative that conveyed the message that hearing music isn’t the only way you can enjoy it, the mere sensation of the beats are enough for a person to understand and feel the music within. According to the General Manager of The
The Interactive Label campaign was another one of
To read more about the other 14 Global Innovations in The
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