Background of Active Healthy Living (AHL)
Today consumers all over the world are more aware of their surroundings and, precisely, what affects them. With access to instant information, our consumers are more responsive which has allowed our Company to extend its vision across various cultures and mindsets. However our commitments towards a better planet remain unchanged and valued.
In line with our commitment to supporting wellness and healthy living, we recognize the health of our business is interwoven with the well-being of the communities we serve. That’s why, through our products, policies and programs, we help to inspire people to be active and make informed nutritional choices. To deliver on that promise, we are constantly promoting the benefits of daily exercise and good nutrition through our creation and sponsorship of active, healthy living programs worldwide.
In 2015 with outrageous social media dialogue and claims against carbonated drinks held our consumers questionable to their daily choices. To clear the noise, Muhtar Kent, Chairman and CEO, The Coca-Cola Company, in an interview with The Wall Street Journal vowed for improved transparency, “Our Company has been accused of shifting the debate to suggest that physical activity is the only solution to the obesity crisis. There also have been reports accusing us of deceiving the public about our support of scientific research. We have read and reflected on the recent news stories and opinions, online conversations and questions from our own family and friends. The characterization of our company does not reflect our intent or our values. Committed to acting with integrity when serving our customers and our communities, Coca-Cola has always believed that a healthy diet and regular exercise are essential for a healthy lifestyle. As the largest beverage company in the world, we believe that we are uniquely positioned to have a positive impact.”
Coca-Cola & LUMS Aquatic Centre
In line with the Global Commitments, Coca-Cola Pakistan has always remained proactive in its approach towards women empowerment, education, sustainable agriculture, water stewardship and active healthy living. In the past Coca-Cola Pakistan has delivered a successful project focusing on Active Healthy Living: Sprite Cricket Next. For 2016, the Company has sponsored LUMS Aquatic Centre which will provide state-of-the-art swimming facilities. Presently, there is no FINA approved 25 meters swimming pool operational at any university in Pakistan. The pool is designed as per FINA specifications (International Swimming Federation Standards) to provide water sports facilities for the 7,000 students of Lahore University of Management Sciences. Moreover, the pool facility will be the hub of international water sports, promoting Pakistan’s tourism, education and most importantly a sense of active living among our youth.
According to Rizwan Ullah Khan, General Manager, The Coca-Cola Export Corporation, Pakistan & Afghanistan, "Coca-Cola strongly believes in active healthy living and inculcating balance into our consumers lives. The Coca-Cola Aquatic Centre embodies active healthy living amongst the LUMS student community by providing them with state-of-the-art swimming facilities."
Active Healthy Living Infographic
Coca-Cola Pakistan has released infographics to summarize its achievements and progress towards its Leadership Priorities; Women, Water & Well-being. The idea to release infographics was conceived to communicate information about Company's achievements in a user-friendly way. However, for details of our philosophy regarding Active Healthy Living, visit
For Active Healthy Living this year, we have summarized the features of Coca-Cola & LUMS Aquatic Centre:
More on Journey
- "Save Water, Save the Plant" - Coca-Cola Pakistan
- ‘An Idea & Passion’ – Kashf Foundation & Coca-Cola hold Business Plan Competition
- CELEBRATING 130 YEARS OF COCA-COLA
- Leadership Diaries: WWF-Pakistan and Coca-Cola’s Journey to Sustainability
- Edhi Foundation to partner with Coca-Cola for Ramazan fundraising