Director Marketing
Pakistan & Afghanistan Region
Syed Ali Akbar joined TCCEC, PAR in August 2012 as Marketing Director. Ali has played a pivotal role in thought leadership of our campaigns. Under his vision, TCCEC,PB won the Best Show in Class, Marketing Excellence Award. Ali is primarily responsible for innovative marketing campaigns, driving brand love score and launching new beverage products.
Ali has a vast experience in marketing. He was the Vice President, Marketing & Global Business Unit at Engro Foods Limited and Vice President of Engro Corporation Limited. Where, he was primarily responsible for marketing and business development aspects of the Company.
Prior to Engro, Ali worked with The Coca-Cola Company, British American Tobacco and Unilever Best Foods, on various business development and brand building assignments.

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