General Manager
Pakistan & Afghanistan Region

Rizwan Ullah Khan is currently the General Manager of The Coca-Cola Export Corporation, Pakistan & Afghanistan, a position he has held since September 2005. He joined the Company in 1996 and served in a number of different business functions during his early career, including Operations, Marketing, Customer Services and Public Affairs and Communications (PA&C) 

Over the years Mr. Khan has steered the transformation of Coca-Cola Pakistan into one of the leading socially responsible organizations in the country, by forging strong partnerships with local communities, NGOs and government agencies. Under his leadership, the Company has carried out several successful interventions in the fields of education, environment preservation and water stewardship, livelihood creation, women empowerment and youth development.

Rizwan Ullah Khan was a key catalyst in the formation of the American Business Forum, an association of leading US organizations in Pakistan, which he currently also heads as its President.

Mr. Khan holds a degree in Management from Hiram College, Ohio, USA. He is married with three children and lives in Lahore with his family. 


Director, Public Affairs & Communications
Pakistan & Afghanistan Region

Fahad Qadir is currently working as Region Public Affairs & Communications Director for Pakistan & Afghanistan Region, based at the head office in Lahore. Pakistan. He has been with the Company for nearly 6 years and leads stakeholder engagement on an ongoing basis with the government, media, social groups (NGOs) and others. He also manages the corporate & brand PR strategy and the company's CSR programme.

Before joining Coca-Cola, Fahad was working with the prestigious Lahore University of Management Sciences (LUMS) as Senior Marketing Office, primarily looking after marketing of University programs in Central and South Asian countries. Earlier to this, he worked with the Din Media Group, responsible for devising strategies for new products and Group’s communication.                                                                                         




Pakistan & Afghanistan Region 

 Hasan joined The Coca-Cola Company just recently this year as the legal counsellor and he is responsible to maintain Company’s compliance with local and international laws, policies and to safeguard legal claims made by The Coca-Cola Company in Pakistan & Afghanistan region. He graduated from University of Bristol in 2007 after completion of degree in LLB, and worked as legal counsellor in food and telecommunications industry for around 7 years. 

After his previous experience with the top-notch food and telecommunications companies, he always wanted to work for an organisation that could still prove to be a milestone in my professional career, and Coca-Cola has proven to be the ideal place to nurture his professional outlook towards legal affairs. He is as an integral part of The Company today, considering the extensive and crucial parameters of legal affairs entailed in its operations.  He is the firefighter of The Company. His work needs attention to detail and there is no room for mistakes. To maintain such a decorum, Hasan makes sure that he doesn't panic and always think logically to resolve matters.


Region Finance Manager
Pakistan & Afghanistan Region

Kaleem Fazal joined the Company in 2003 as a Financial Analyst for the Pakistan office. Over the course of 11 years, Mr. Fazal has been an instrumental part of the finance team for the MENA region.  He was Budgeting and Reporting Manager based in Middle East where he was looking after 24 countries and 25 bottlers.

Kaleem is currently the Region Finance Manager for Pakistan & Afghanistan. During his career, he has been involved in multifarious responsibilities principally focusing on sustainable system profit growth, value chain analysis, profitability analysis, marketing analysis and development of new categories (juices and energy).

He has played a pivotal role for tax lobbying which resulted in system savings of $16m in 2011, $32m in 2012 and $15m in 2013. Prior to his experience at Coca-Cola, Kaleem worked with Honda Fort and PwC Pakistan.


Technical Services Manager
Pakistan & Afghanistan Region

Qasim joined the Company in 1999 as Quality Programs Manager covering Pakistan, Iran and Turkmenistan and moved to QA Manager for Southern Eurasia BU and reached Senior QEOSH Manager for Pakistan & Afghanistan.

During his QSE career, Qasim was involved in several other technical functions because of the job demand. He handled commercialization, packaging, CDE and launched OE in Pakistan . He was a leading member in the team that established the business in Afghanistan and he contributed a lot to building the capabilities of toll fillers in Pakistan. He also contributed to starting the HF juice and packaged water businesses in Pakistan & SE from QSE as well as manufacturing angles.

Prior to his experience at Coca-Cola, Qasim has worked in the industry of pulp & paper, polyester & soda ash and petroleum & gas sector covering R&D, plant operations and projects. Qasim holds a double degree in Chemical Engineering & MBA.


Director, Franchise & Commercial & Corporate Leadership
Pakistan & Afghanistan Region

Raza Ahmed has been part of the Coca-Cola System for more than eleven years. Raza joined as Business Planning & Treasury Manager, Coca-Cola Beverage Pakistan Limited (CCBPL) and later was also overlooking sales.

As a career broadening assignment, Raza was moved to TCCEC,PAR, where he was primarily responsible for driving volume and business growth, developing and leveraging operational capabilities in Pakistan & Afghanistan, Driving commercial and franchise leadership initiative and supporting marketing in developing and executing marketing plans. Raza has played an instrumental role in driving TCCEC’s volume and sales and managing to reach 207 MUC in FY 2013.

Raza has a vast experience in marketing, IT and Engineering. Raza holds a degree from University of New Jersey in Industrial Engineering.


HR-Strategic Business Partner
Pakistan & Afghanistan Region

Faisal Hashmi joined Coca-Cola System in 2000, as Country HRD / IR Manager at CCBPL, he had successfully managed smooth Employees & Industrial Relations including close interaction with local unions and IUF as well.

Currently, as HR-Strategic Business Partner Faisal looks after the HR function for both TCCEC as well as CPS and also supports Afghanistan bottler’s HR function.

Faisal is playing an integral role in developing KO associates through various trainings, feedback and mentoring. He is also responsible of inculcating a great work environment, during 2013 TCCEC, PB won “4th Global HR Excellence Award” organized by Global Media Links, Pakistan.

Under Faisal’s leadership, Pakistan has managed to maintain a consistent EIS Engagement Score > 80 at TCCEC Region Office and > 95 at CPS Plant. Prior to working with the Coca-Cola system, Faisal worked with Intercontinental Hotels & Kentucky Fried Chicken. Faisal holds a MS Degree in Human Resource Management and Commerce Degree major in Finance.


Director Marketing
Pakistan & Afghanistan Region

Syed Ali Akbar joined TCCEC, PAR in August 2012 as Marketing Director. Ali has played a pivotal role in thought leadership of our campaigns. Under his vision, TCCEC,PB won the Best Show in Class, Marketing Excellence Award. Ali is primarily responsible for innovative marketing campaigns, driving brand love score and launching new beverage products.

Ali has a vast experience in marketing. He was the Vice President, Marketing & Global Business Unit at Engro Foods Limited and Vice President of Engro Corporation Limited. Where he was primarily responsible for marketing and business development aspects of the Company.

Prior to Engro, Ali has worked with Coca-Cola Company, British American Tobacco and Unilever Best Foods, on various business development and brand building assignments.

Atique Khawaja joined TCCEC Pakistan & Afghanistan in 2014 as Senior Quality Environment Occupational Safety & Health (QEOSH) Manager.

Atique’s last 3 years’ assignment as National QA Manger was with our bottling partner, CCBPL in Pakistan. Under his leadership and the efforts of CCBPL Team, the highest ever Product & Package Q.I. and Lowest ever Consumer Complaints in CCBPL history were achieved. In addition, Atique introduced to Quality Management of RGB & Fountain categories in processes and feedback mechanism.

Before CCBPL ; Atique was the factory manager of Najran Mineral Water Co. in Saudi Arabia for 4 years and ended his job there with a remarkable promotion to General Manager Position. He built his Saudi success on another 4 years of experience with Nestle S.A. in Pakistan where he started as Industrial Engineer and was promoted to Industrial Performance Manager. His Nestle experience involved manufacturing, SAP modules and staff training.

All of the above was built on 11 years of work in QA & SRA with The Coca-Cola Company, SWA Region. Atique is a qualified TCCC Auditor and has trained over 200 manufacturing & Quality Assurance staff.