General Manager
Pakistan & Afghanistan Region

Rizwan Ullah Khan is currently the General Manager of The Coca-Cola Export Corporation, Pakistan & Afghanistan, a position he has held since September 2005. He joined the Company in 1996 and served in a number of different business functions during his early career, including Operations, Marketing, Customer Services and Public Affairs and Communications (PA&C) 

Over the years Mr. Khan has steered the transformation of Coca-Cola Pakistan into one of the leading socially responsible organizations in the country, by forging strong partnerships with local communities, NGOs and government agencies. Under his leadership, the Company has carried out several successful interventions in the fields of education, environment preservation and water stewardship, livelihood creation, women empowerment and youth development.

Rizwan Ullah Khan was a key catalyst in the formation of the American Business Forum, an association of leading US organizations in Pakistan, which he currently also heads as its President.

Mr. Khan holds a degree in Management from Hiram College, Ohio, USA. He is married with three children and lives in Lahore with his family. 


Director, Public Affairs & Communications
Pakistan & Afghanistan Region

Fahad Qadir is currently working as Region Public Affairs & Communications Director for Pakistan & Afghanistan Region, based at the head office in Lahore. Pakistan. He has been with the Company for nearly 6 years and leads stakeholder engagement on an ongoing basis with the government, media, social groups (NGOs) and others. He also manages the corporate & brand PR strategy and the company's CSR programme.

Before joining Coca-Cola, Fahad was working with the prestigious Lahore University of Management Sciences (LUMS) as Senior Marketing Office, primarily looking after marketing of University programs in Central and South Asian countries. Earlier to this, he worked with the Din Media Group, responsible for devising strategies for new products and Group’s communication.                                                                                         





Pakistan & Afghanistan Region 

Hasan joined The Coca-Cola Company just recently this year as the legal counsellor and he is responsible to maintain Company’s compliance with local and international laws, policies and to safeguard legal claims made by The Coca-Cola Company in Pakistan & Afghanistan region. He graduated from University of Bristol in 2007 after completion of degree in LLB, and worked as legal counsellor in food and telecommunications industry for around 7 years.

After his previous experience with the top-notch food and telecommunications companies, he always wanted to work for an organisation that could still prove to be a milestone in my professional career, and Coca-Cola has proven to be the ideal place to nurture his professional outlook towards legal affairs. He is as an integral part of The Company today, considering the extensive and crucial parameters of legal affairs entailed in its operations.  He is the firefighter of The Company. His work needs attention to detail and there is no room for mistakes. To maintain such a decorum, Hasan makes sure that he doesn't panic and always think logically to resolve matters.


Region Finance Manager
Pakistan & Afghanistan Region

Kaleem Fazal joined the Company in 2003 as a Financial Analyst for the Pakistan office. Over the course of 11 years, Mr. Fazal has been an instrumental part of the finance team for the MENA region.  He was Budgeting and Reporting Manager based in Middle East where he was looking after 24 countries and 25 bottlers.

Kaleem is currently the Region Finance Manager for Pakistan & Afghanistan. During his career, he has been involved in multifarious responsibilities principally focusing on sustainable system profit growth, value chain analysis, profitability analysis, marketing analysis and development of new categories (juices and energy).

He has played a pivotal role for tax lobbying which resulted in system savings of $16m in 2011, $32m in 2012 and $15m in 2013. Prior to his experience at Coca-Cola, Kaleem worked with Honda Fort and PwC Pakistan.


Technical Services Manager
Pakistan & Afghanistan Region

Qasim joined the Company in 1999 as Quality Programs Manager covering Pakistan, Iran and Turkmenistan and moved to QA Manager for Southern Eurasia BU and reached Senior QEOSH Manager for Pakistan & Afghanistan.

During his QSE career, Qasim was involved in several other technical functions because of the job demand. He handled commercialization, packaging, CDE and launched OE in Pakistan . He was a leading member in the team that established the business in Afghanistan and he contributed a lot to building the capabilities of toll fillers in Pakistan. He also contributed to starting the HF juice and packaged water businesses in Pakistan & SE from QSE as well as manufacturing angles.

Prior to his experience at Coca-Cola, Qasim has worked in the industry of pulp & paper, polyester & soda ash and petroleum & gas sector covering R&D, plant operations and projects. Qasim holds a double degree in Chemical Engineering & MBA.


Director, Franchise & Commercial & Corporate Leadership
Pakistan & Afghanistan Region

Raza Ahmed has been part of the Coca-Cola System for more than eleven years. Raza joined as Business Planning & Treasury Manager, Coca-Cola Beverage Pakistan Limited (CCBPL) and later was also overlooking sales.

As a career broadening assignment, Raza was moved to TCCEC,PAR, where he was primarily responsible for driving volume and business growth, developing and leveraging operational capabilities in Pakistan & Afghanistan, Driving commercial and franchise leadership initiative and supporting marketing in developing and executing marketing plans. Raza has played an instrumental role in driving TCCEC’s volume and sales and managing to reach 207 MUC in FY 2013.

Raza has a vast experience in marketing, IT and Engineering. Raza holds a degree from University of New Jersey in Industrial Engineering.


HR-Strategic Business Partner
Pakistan & Afghanistan Region

Asmara leads  the development and implementation of our Organization and Talent agenda for the Pakistan/Afghanistan region in collaboration with the BU HR team and the Pakistan Leadership team.

Asmara has 20 years of experience in Human Resources Management across different geographies. Asmara joins us from Coca-Cola Icecek where she was heading Talent and Capability function for the Middle East, Central Asia, Pakistan, and Turkey for seven years. Asmara started her career in Human Resources with Computan Canada and then moved to Standard Chartered Bank Pakistan before relocating to Abu-Dhabi UAE to work with ADNOC. She also was the Head of HR Training and Development for USAID (United States Agency for International Development), Economic Growth and Agriculture Pakistan and has also driven a Gender Equity Program under USAID/CIDA. Asmara is a graduate of Kinnaird College for Women, Department of Economics and holds an MBA in Marketing from Lahore School of Economics as well as an MS in Business and Managerial Economics.



Director Marketing
Pakistan & Afghanistan Region

Abbas Arslan joined TCCEC, PAR in August 2017 as Marketing Director and has played a pivotal role in accelerating the growth of the business through thought leadership and business excellence. Under his guidance, TCCEC, Pakistan Branch has already won two Innovation Awards.

With more than 15 years of experience, Abbas has an exceptional track record of delivering results across Pakistan & Middle East Regions. He has been with the company for 12 years and previously served as the Marketing Manager for Still Beverages in the Middle East Region and as the Marketing Manager for Coca-Cola TM for the PAR region where he launched the iconic “Zalima Coca-Cola Pila de” campaign.

During his tenure, Coca-Cola TM has grown by leaps and bounds within Pakistan and globally. Coca-Cola in Pakistan has become twice the size of Pepsi-Cola, reached the highest ever Brand Love and has become the best performing market globally. Abbas has secured major recognition for Coca-Cola TM, winning the coveted Top Brand award for two years consecutively and winning Best in Class for bravery.