The Coca-Cola Company entered the Pakistani market in 1953, and since then it has expanded rapidly to become one of the leading beverage companies in Pakistan. Its operations support the bottler, distributors, retailers, and in addition 10 vendor industries.
Coca-Cola Pakistan, brands include Coca-Cola, Diet Coke, Sprite, Fanta, Kinley and Minute Maid.
Our business model, termed as the “The Coca-Cola System” encompasses the production, marketing, sales and distribution of our beverages.
The Coca-Cola System in Pakistan comprises of:
  • The Coca-Cola Export Corporation, Pakistan & Afghanistan Region  (TCCEC)
  • Coca-Cola Beverages Pakistan Limited (CCBPL) established in 1996 by The Coca-Cola Company. Currently almost 50% shares, along with management rights of CCBPL lie with Coca-Cola İçecek (CCI), the sixth largest Coca-Cola bottler in the world. CCI has a presence in 10 countries including Azerbaijan, Iraq, Jordan, Kazakhstan, Kyrgyzstan, Pakistan, Tajikistan, Turkey and Turkmenistan.
  • Extensive network of distributors, retailers and customers. 
TCCEC is responsible for the manufacturing and selling of the concentrates, beverage bases and syrups to CCBPL. It also owns the brands and heavily partakes in consumer brand marketing initiatives, besides having a comprehensive public affairs and communications responsibility.
CCBPL manufactures, packages, merchandises and distributes the produced branded beverages. As the bottling company, CCBPL is also responsible for developing local networks, so that the end product reaches the consumer in its best quality. This includes customer development, market investment, order collection, delivery and lastly cash collection.
We, at Coca-Cola strongly believe in delivering sustainable growth by investing in a healthier future for the people and our planet. We are a company committed to making a positive difference.