Director, Franchise & Commercial & Corporate Leadership
Pakistan & Afghanistan Region
Raza Ahmed has been part of the Coca-Cola System for more than eleven years. Raza joined as Business Planning & Treasury Manager, Coca-Cola Beverage Pakistan Limited (CCBPL) and later was also overlooking sales. 
As a career broadening assignment, Raza was moved to TCCEC,PAR, where he was primarily responsible for driving volume and business growth, developing and leveraging operational capabilities in Pakistan & Afghanistan, Driving commercial and franchise leadership initiative and supporting marketing in developing and executing marketing plans. Raza has played an instrumental role in driving TCCEC’s volume and sales.
Raza has a vast experience in marketing, IT and Engineering. Raza holds a degree from University of New Jersey in Industrial Engineering.

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