Coca-Cola Pakistan in partnership with
UN-HABITAT has adopted 100 + public schools to promote the overall objective of
Goal 7, target 10 of the Millennium Development Goals; i.e. halving by 2015 the
proportion of people without sustainable access to safe drinking water and
basic sanitation. At the inception workshop, Coca-Cola pledged USD 250,000
towards the project. The funds will be utilized to ensure that the selected schools
have adequate safe drinking water, sanitation facilities, and an embedded hygiene
education programme as part of the school curriculum.
The availability of clean drinking water poses as a major challenge in
Pakistan, especially in rural areas and low-income areas of cities. It is
documented that more than 55% of urban poor do not have access to tap water.
The condition of the water coupled with poor sanitary infrastructure is the
largest single cause of high morbidity and mortality rates in Pakistan. Through
the aid of the project, Coca-Cola and UN-HABITAT intend to increase the access of urban poor to safe drinking water and improve
sanitation facilities in the selected schools.
Speaking about the project, Public Affairs & Communication
Director, The Coca-Cola Export Corporation, Pakistan & Afghanistan, Mr.
Fahad Qadir stated “Clean drinking water and sanitation is a basic necessity
and essential to people’s health. By providing greater access to safe drinking
water, sanitation facilities and a hygiene education programme in school we are
investing in a better future for the coming generations. This is an exciting
partnership, and we intend to upscale the project to new territories.”
“Behavioral change is a pertinent component of the WASH programme;
children will become instrumental agents of change with respect of achieving
Goal 7, target 10 of the Millennium Development Goal. This innovative
partnership with Coca-Cola will help inculcate a sense of ownership amongst the
children in areas of sanitation and hygiene,” stated Bella Evidente, Senior Programme Management Officer United Nations Human
Settlements Programme, UN-HABITAT Pakistan.
Pakistan has a long-term partnership with UN-HABITAT; this project is the
second project with the organization in the field of water and sanitation
improvement. Coca-Cola’s corporate social responsibility portfolio stands
greatly enhanced today, with sustainable interventions in the fields of education,
environment and women empowerment. We have partnered with internationally
reputed NGOs and highly reputed institutions to create shared value and
contribute meaningfully to socio-economic uplift.