Lahore: 27th August, 2014 - Coca-Cola Pakistan announced Season 7 of the nation’s most anticipated music platform – Coke Studio in September. Coke Studio’s new season is indeed a celebration of Pakistani music, furthering the platform’s identity as that which explores newer influences while paying homage to our heritage and legacy, but this time within a new production context.
Ranging from traditional Eastern, Modern Western and regionally inspired pop, rock, sufi, folk and qawalli music, this season is about paying homage to the Sound of the Nation. In an effort to celebrate all things Pakistani, Coke Studio Season 7 features locally and globally renowned Pakistani artists, popular Pakistani songs and performances that incorporate the use of traditional Pakistani instruments to create a tapestry of music that aptly represents the fabric of our nation. As per tradition, this Season will also highlight aspiring musical talent, the future stars of Pakistan’s music industry, and will take the spirit of collaboration to new heights through new and exciting artist collaborations.
Coke Studio Season 7 welcomes Bilal Maqsood and Faisal Kapadia of the band STRINGS as show producers. They bring forth a new season of live performances with a diverse line up of pop, rock, folk and sufi artists from different genres, emerging from a reimagined house band and accompanied by guest Pakistani musicians/instrumentalists. In a series of firsts, Season 7 will also delve into the genre of film music for the first time in the platform’s history, experimenting with the genre with the aim of visiting quintessentially Pakistani film music within the Coke Studio context. With these new additions to the platform, Coke Studio endeavours to cultivate a sense of national pride and make the platform more accessible to a diverse audience of viewers.
Speaking about Coke Studio Season 7, Rizwan U. Khan, General Manager of Coca-Cola Pakistan stated, “Our aim is to reinvent the way music can capture the spirit of Pakistan. Coke Studio Season 7 will discover the talent and variance that this nation has to offer. Coke Studio has enabled and empowered Pakistani musicians to express their talents and skills. Many new stars have emerged and the initiative has provided a unique platform for the fusion and learning of music”.
Featuring this season is a line-up of some of Pakistan’s most prolific mainstream, traditional and upcoming artists including: Abbas Ali Khan, Abida Parveen, Abrar-ul-Haq, Akhtar Channal, Asrar,  Fariha Parvez, Humera Channa, Javed Bashir, Jawad Ahmed, Jimmy Khan, Komal Rizvi, Meesha Shafi, Momin Durrani, Naseer Shahab, Niazi Brothers, Rahat Fateh Ali Khan, Rachel Viccaji, Rahma Ali, Sajjad Ali, Sanam Saeed, Sara Haider, Usman Riaz, Ustaad Raees Khan, Ustaad Tafu Khan, Zoe Viccaji and Zoheb Hasan.
The power house band this season includes: Aahad Nayani on drums, Babar Ali Khanna on dholak, Imran Akhoond on guitars, Jaffer Ali Zaidi on keyboard, Khalid Khan on bass, Sikandar Mufti on percussions with Momin Durrani, Rachel Viccaji and Sara Haider as backing vocalists.
Taking innovation in music to a whole new level, Coke Studio Season 7 also features a diverse range of guest musicians who’ve collaborated with the featured artists and Coke Studio house band to create a new dimension to this Season’s performances with their signature sound. Coke Studio Season 7’s guest musicians include: Adeel Ali, Amir Zaki, Arsalan Ali, Faraz Anwar, Ghulam Abbas, Hamza Jafri, Jaffer Hussain, Javed Iqbal, Kaleem Khan, Mubashir Admani, Omran Shafique, Sajid Ali, Saleem Khan, Shallum Xavier, Tanveer Tafu and Umer Daraz
“Coke Studio Season 7 has been a magical ride, 23 performers, 22 musicians and 28 songs. As producers we couldn’t have asked for more,” said STRINGS on producing season 7 of Coke Studio.
More details on Coke Studio’s artists, songs, collaborations, lyrics and television airing times will be shared soon. In the meantime, keep yourself logged on to www.cokestudio.com.pk to follow the Coke Studio journey.
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