Coca-Cola Pakistan in partnership with The Citizen’s Foundation invites the country to donate a book to #CokeBankaBook on International Literacy Day, September 08, 2015 in Karachi. The #CokeBankaBook initiative is the first of its kind in Pakistan, where Coca-Cola is asking the nation to help the less privileged by giving away their text books, which will be given to our partner The Citizens Foundation. A Coca-Cola mobile book bank will patrol the streets of Karachi collecting books at various spots. 
The #CokeBankaBook activity was launched in 2015 at the Karachi Literature Festival, where the attending public had the chance to buy new books as well as donate their old books to a book bank. More than 2000 books were collected through this initiative.