Coca-Cola Pakistan held a panel session on March 8, in light of International Women’s Day. The panel comprised of Sadaf Zarrar, Head of Integrated Marketing Communications for
The session was opened by Rizwan Khan, General Manager
The panel session was divided into three parts with an open discussion over topics like the role of women in our everyday life, the challenges faced by women socially and professionally, and the importance of inculcating gender-neutral values within the next generation, while not forgetting chivalry and basic mannerisms. Guest, Seemi Raheel shared examples from her own experiences as a working mother and grandmother while her husband has also been a full time working father. She shed light on the importance of bringing up sons like daughters and vice versa with a more gender-neutral environment where family responsibilities and love should encompass everything.
Sadaf Zarrar lit up the room with her candour regarding the at-work experiences during her first pregnancy, but she stressed over the importance of not allowing your family become a part of your life’s baggage, instead family should be the support system of every individual at work and beyond. She also highlighted that on Women’s Day we shouldn’t forget to appreciate the men in our lives who have helped to create stronger and confident women leaders in our society today. Omair Rana steered the panel discussion towards the international context, highlighting examples from Iceland and Western Europe where women workers contribute a major portion towards the GDP of their respective countries.
Female employment rate in Pakistan still remains at 25% as compared to European countries with 70%, but there is still a massive improvement and potential within the Asian Pacific region of the world. Globally women produce 80% of the world’s food but they earn just 10% of the total income. The levels of disparity around economic independence of men and women are quite high but from a brighter perspective, that’s where the opportunity lies.
To make this a global agenda,
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