Coca-Cola Pakistan has partnered with WWF-Pakistan, Waste Busters and the National Volunteer Programme to conduct a beach clean-up activity at the Seaview Beach on Saturday, September 15, 2018 to commemorate the International Coastal Clean-up Day. This Day is observed throughout the world, and seeks to draw public attention to the urgent need for everyone to work towards stopping the increasing pollution of the world’s seas and oceans.
Over 140 volunteers belonging to the National Volunteer Programme (NVP) have participated in this activity, titled #BeachesWithoutWaste collecting over 535 kilograms of waste within 4 hours. Both male and female volunteers included university students, corporate executives, professionals, social activists and members of the digital community. The activity cleaned up over 300,000 square meters of the public beach, with litter collected in separate colour-coded bags for plastic waste, paper waste and other waste, to facilitate recycling as far as possible.
Speaking about the coastal cleanup activity,
Coca-Cola, Waste Busters and WWF representatives gave a detailed briefing to the volunteers at the start of the activity about the relevance of waste management activities, following which the volunteers formed into teams and carry out the clean-up activity in designated areas. At the end of the activity all the waste collected was weighed and then taken away for recycling and proper disposal in Karachi.
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