Global water demand is increasing due to population growth, economic development and urbanization trends. In some regions, the impact of these developments will be compounded by climate change, increasing relative water scarcity. Water is a key resource for business, with many sectors facing risks connected to quality, availability and access. Addressing gaps in clean water access or sanitation also provides an opportunity for business.

A study by the Pakistan Council of Research in Water Resources (PCRWR) reveals that Pakistan will face absolute water scarcity by 2025 (LEAD,2018). In terms of water needs by 2025: municipal needs will increase 4.5 to 10.5 MAF, industry and mine usage to increase from 3.5 to 4.8 MAF and requirements at farmgate will include an additional 10 MAF. Pakistan also has the highest rate of water use, hence the ‘water intensity rate’ – the amount of water used per cubic meters used per unit of GDP – is also the highest in the world, suggesting that the country’s economy is more water intensive.

In this respect, water stewardship is essential to drive the change in making water use an efficient process. The contribution of the business sector to SDG 6 can be through driving the momentum for reducing losses at the farmgate, which is currently very inefficient; and finding solutions to reduce the impact of water stress in the supply chain and communities. The Sections B, C and D can help us understand more on Coca-Cola’s commitment to SDG 6 in Pakistan.

The Coca-Cola Company believes that the availability of freshwater is a defining issue of our times—one that poses risks to a company’s license to operate, while it also offers opportunities to make a positive impact on lives and livelihoods around the globe. To raise awareness and share best practice solutions for water conservation at corporate level, Coca-Cola is partnering with the Centre of Excellence in Responsible Business (CERB), to hold a workshop on ‘Accounting for Water’, in Karachi on Thursday, August 1, 2019 at Marriott Hotel.

The workshop will be attended by guests from corporate sector, academia, journalism, industry expertise in corporate and non-profit sector. To participate in this workshop, please email on and

Direction of workshops:

Two full day modules are being developed on the workshop. Each module will be imparted in a full day training over the two-year period:

Module 1: focuses on improving water efficiency in the organization and the value chain – this will target executives with technical roles

Module 2: focuses on external commitments (investing in projects in the community) – this will target executives in the Corporate Communication/ Sustainability Roles.