Owning up to its reputation as a responsible corporate citizen, Coca-Cola Pakistan has once again come forward to help the flood affected across Pakistan. Coca-Cola has pledged Rs. 3 million and partnered with reputable organizations to provide assistance to those who have been hit by this devastating disaster.
Coca-Cola Pakistan along with its partner organizations will provide relief goods to more than 2000 families (14,000 individuals), affected by the floods.  The relief goods constitute of dry and staple food items, such as rice, lentils and oils which will be distributed in the flood affected areas of Chitral. By certain estimates, monsoon rains have so far affected over 1.8 million people have been severely impacted by the disastrous floods.




Speaking about the relief efforts, Rizwan U. Khan, General Manager, Coca-Cola Pakistan & Afghanistan, stated, “During this time of crisis and hardship, we feel that there should be no limit to the support we offer to those in grief.  Coca-Cola Pakistan’s response to the floods is a token of our commitment to communities not only as a business, but as citizens devoted to helping the communities we serve”.
Since 2010, Coca-Cola Pakistan has been at the forefront of providing emergency relief to the flood affectees. The company alone has donated over PKR 42 million for flood affected areas across Pakistan providing immediate relief to over 50,000 people and initiating long-term rehabilitation projects focusing on education and self-employment.