The partner organization, MGPO, is a social welfare
not-for-profit organization established in 2001 and certified by the Pakistan
Centre for Philanthropy. MGPO programs are designed to enhance the quality of
life of disadvantaged communities through empowerment and socially inclusive
approaches to reduce vulnerability and build resilience by helping communities
to access resources and services through sustainable actions for safeguarding
their social, economic and environmental security. Aisha Khan, Chief Executive
Officer of MGPO, has been working towards water stewardship projects since a
decade now, and the recent partnership with
This project is in line with the Company’s CSR portfolio approach, allowing for expansion of the global and local outreach in regard to water stewardship, thus targeting 100% water replenishment goal by 2020. The target area of this project is Siksa Village in Gilgit, whose livelihood is solely dependent on agriculture and tourism. The local community is at a high risk because of the remote location and due to harsh weather conditions. There is no pipe irrigation system currently in the area which provides clean drinking water and sanitation facilities. This does not only affect the local people but it has detrimental effect on soil and cultivation.
Acknowledging this partnership, Rizwan U. Khan, General Manager,
The disastrous floods of 2010 affected areas all across Pakistan, and precisely with relevance to MGPO project, hundreds of houses at a district Ganche in Gilgit were destroyed. Ever since 2010, the locals of Gilgit have invested a lot towards the rehabilitation of their communities, but lack of diligence and guidance made them construct houses close to water banks, which is highly dangerous because of the risk of river overflow during summers.
Acknowledging this partnership, Rizwan U. Khan, General
The on-site work will start in April 2016, which will include construction of pipe irrigation system and water beds. Later stages of the project would incorporate regular monitoring and maintenance of the pipe irrigation system. Targeted outputs of this project also include irrigation of 355 hectares of land, installation of 17 water points for sustainable access to safe drinking water and sanitation services for 4,000 people. This project will also help empower 1,400 women and 500 youth with opportunity to earn livelihood through completion of this project. Women will be encouraged to take part in decision making and community meetings throughout the implementation of this project.
Under ‘New World’ Partnership,
More on Journey
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- #ThatsGold: Get A Scoop on Coke’s Global Campaign for the Rio 2016 Olympic Games
- Coca-Cola Pakistan and KASHF Foundation Partnership Review
- "Save Water, Save the Planet" - Coca-Cola Pakistan
LEADERSHIP DIARIES: MGPO &
Coca-Cola's Journey towards 100% Water Replenishment