Preceding the launch of Coke
Studio Season 9, Pakistan’s biggest music platform,
At the heart of the unique studio-like set-up enabling hearing impaired persons to feel and experience the music of Coke Studio, is a special sofa or couch embedded with hundreds of vibration engines and LED lights that are synced with the sound of the song being played. A grand LED installation around the couch provides synchronized mood lighting to elevate the experience visually. Finally an LED screen in front of the sofa displays the video playback, while the studio is propped with guitars on stands, a drum kit and a keyboard on a stand adding to the overall ambience.
The setup invented in China, was
first tested out by the
In a statement about the event, the
General Manager of
Richard Geary, founder and director of the Deaf Reach Program in Pakistan for the past 30 years endorsed the partnership with Coke Studio, “Our collaboration with Coke Studio reflects our approach towards opening new experiences for the Deaf Community and creating enabling opportunities for their inclusion and success. Coke Studio’s new initiative will not only draw a circle to include those who are often marginalized, but serve to create more awareness and acceptance from the mainstream audience, helping them to better understand the challenges faced by those with a hearing impairment.”
Season 9 of Coke Studio, the biggest and the boldest yet, is expected to be launched in early August. It will feature both established artists and many talented newcomers, for whom Coke Studio promises to be a launch pad for their careers, as it has been for others before them in the past 8 seasons.