Coke Studio Pakistan has once again set a milestone, in which the immortal song, ‘Afreen Afreen’ has achieved a monumental triumph of having more than 200 million views on YouTube. Afreen Afreen becomes the first ever Pakistani song to achieve this hallmark triumph. Instantly popular from the first day it was released in Coke Studio season 9, the song has come to symbolize the core vision of the iconic music platform Coke Studio and everything that it represents. Besides crossing the 200 million views milestone, Afreen Afreen has been shared over 1.8 million times, while being watched over a total of 780 million minutes and has been viewed in more than 165 countries across the globe.

The beautifully crafted ‘Afreen Afreen’ sung two decades ago by the legendry, Nusrat Fateh Ali Khan still holds the strength to serenade the audience with its poetic and soothing sensibilities. The track is perfectly complimented with the incredible drum roll and a hyper groove as the traditional Afreen Afreen chants are delivered with heartfelt emotion and melodic panache.

“At Coca-Cola we pride ourselves on being at the forefront of new dynamic innovations and inspiring content. Coke Studio continues to break records and over the years it has driven the cultural leadership agenda of Pakistan,” stated Rizwan U. Khan, General Manager, The Coca-Cola Export Corporation, Pakistan & Afghanistan Region.

Coke Studio currently in its 11th season – continues to provide hits after hits and has become a source of music as well as source of pride for the people of Pakistan. In addition, it has and continues to be as much a part of Pakistan’s identity as it is of Coca-Cola. Coca-Cola’s ability to merge national, social and cultural identity with its brand identity is a testament to its ability to succeed in a globalizing world. Coke Studio directly fuels music conversations through iconic storytelling and successful fusions of musical conventions; mixing old and new artists, and traditional with modern sounds. It is about infusing music styles from diversified artists and times in Pakistan’s musical history.

In conclusion, Coke Studio distinguishes itself and creates a unique individual space within the collective music space by focusing on fusion; creating different genres of music, languages and cultures. Coke Studio Pakistan is not only producing great music, but it’s taking the youth of Pakistan through a musical journey. It is introducing them to a true Pakistani Culture; languages that exist in Pakistan but were never heard off; poetry which translates their feelings in to words and gives a message of hope and optimism. Every song has a story behind it – and those stories are creating that bond with the fans.