Dasani, the bottled water brand of The Coca-Cola Company launched Dasani Spotlight Campaign to support individuals or groups of like-minded individuals devoting their lives for the welfare of others. Such Unsung Heroes in our society are resolutely working across fields, in areas existentially critical for the society at large.
Dasani, introduced in Pakistan earlier this year, has the vision that every individual at some level or another wishes to bring about a positive change not only in self but also in his or her surroundings, and this is the core value that Dasani will inspire, support and celebrate through this campaign. with key focus on environmental, social, educational, economic and artistic fronts.
Speaking about the campaign, the General Manager of Coca-Cola Pakistan & Afghanistan Rizwan Ullah Khan stated, “Action comes from inspiration. Through this campaign, Dasani aims to inspire everyone by highlighting & celebrating stories of people who are already on the journey of making a positive impact around them. We want to make this into a national movement to inspire more real-life heroes with the ultimate goal of making our society more humane and caring.”
Dasani launched its first Hero, Rizq – which is working tirelessly towards solving the hunger problem in Pakistan. They aim to inspire Pakistanis in creating a positive ripple effect for the welfare of the society. They believe Initiatives like these create awareness for the citizens who then perceive it as their moral obligation to aid in such fine operations. This also encourages team building amongst the people and help strive for more sustainable activities.
All in all, Dasani is honoring people from among us who are constantly and selflessly striving to make a positive impact in society, but often lack the funds or the infrastructure to be able to increase their scale of impact from what they are already doing. By giving them recognition and bringing them into the public limelight, Dasani is aiming to raise public awareness to support their great causes with implications for society at large.
About the Company:
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smart water, Sprite, vitamin water and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, bringing economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.