Dasani, the bottled water brand of The
Dasani, introduced in Pakistan earlier this year, has the vision that every individual at some level or another wishes to bring about a positive change not only in self but also in his or her surroundings, and this is the core value that Dasani will inspire, support and celebrate through this campaign. with key focus on environmental, social, educational, economic and artistic fronts.
Speaking about the campaign, the General Manager of
Dasani launched its first Hero, Rizq – which is working tirelessly towards solving the hunger problem in Pakistan. They aim to inspire Pakistanis in creating a positive ripple effect for the welfare of the society. They believe Initiatives like these create awareness for the citizens who then perceive it as their moral obligation to aid in such fine operations. This also encourages team building amongst the people and help strive for more sustainable activities.
All in all, Dasani is honoring people from among us who are constantly and selflessly striving to make a positive impact in society, but often lack the funds or the infrastructure to be able to increase their scale of impact from what they are already doing. By giving them recognition and bringing them into the public limelight, Dasani is aiming to raise public awareness to support their great causes with implications for society at large.
About the Company:
More on Journey
- National Volunteer Programme and Zindagi Trust join hands on World Health Day
- Coca-Cola Pakistan makes #BalanceForBetter Pledge on International Women’s Day
Stay Tuned for
Coca-Cola's first ever 'The Dasani Discovery Challenge'
- International Literacy Day 2017: Let's Make Education Possible For All
- Partnerships for Sustainability: Coca-Cola & WWF Transforming Ayubia National Park