WWF-Pakistan in collaboration with
“Coca-Cola led the industry by announcing a bold and ambitious goal to globally recycle each and every bottle it produces by the year 2030. Although it may sound impossible right now, but we have certainly taken a step forward in the right direction by firstly acknowledging packaging waste as a problem and establishing partnerships to harvest a permanent solution for this important societal issue,” stated Rizwan Khan, General Manager,
Globally 8 million tons of plastic is disposed in the oceans annually. Furthermore, Pakistan has the second largest domestic market for plastics in the Southeast Asia after India that is growing at an annual average rate of 15 percent. At the workshop, Dr. Masood, Director Climate, Energy and Water, WWF-Pakistan highlighted, “It’s crucial to start focusing on post-consumer packaging and recycling. Therefore, it’s immensely important for the companies in the public sector, private sector, formal and informal waste sector to collaborate and work together in pursuance of this aim, and the first step should be to assess the scope of our problem for which we are already holding an assessment study which shall be made public in August 2019.”
WWF-Pakistan’s project lead Nazifa Butt, extended a warm welcome to all the guests and shared her dedicated work on healthy and plastic free oceans. Speaking on the occasion,
The session concluded on a discussion with junk dealers and scavengers to understand their concerns and establishing action items for the next step in developing relations with them. During the panel discussion, all stakeholders agreed on the point of collaboration if the resources are provided, PET supply is continuous, availability of transport is assured, their responsibilities are defined and management plan is delineated, the goals of circular economy can be met. They also discussed about innovations in PET recycling, health of scavengers impacted by garbage picking, and behavioral change with respect to source segregation aiding in increasing PET recycling. The dialogue also revolved around reducing plastics by involving all sectors, citizens as well as scavengers to engage them and lift them out of poverty.
More on Journey
- The Rs. 7 Billion Multan Greenfield Inaugurated in Pakistan
- Coca-Cola and WWF-Pakistan’s first ever Plastic Recovery Hut successfully concludes in Lahore
- Enter Now! The Dasani Discovery Challenge is open!
Leadership Diaries: WWF-Pakistan and
Coca-Cola’s Journey to Sustainability
- "Save Water, Save the Planet" - Coca-Cola Pakistan