During the devastating floods of 2010 in Pakistan, the largely agricultural district of Muzaffargarh was severely affected, with standing crops and infrastructure almost completely destroyed. Coca-Cola Pakistan was among the first in the corporate sector to intervene in relief and rehabilitation efforts, by announcing a donation of U.S. $1.0 million. Building on this, and to ensure continuation of education for the area’s children, Coca-Cola partnered with The Citizens Foundation (TCF) to build a brand new primary school.  The Citizens Foundation is one of the leading non-profit organizations in the field of formal education with around 1,060 purpose-built school units all across Pakistan educating more than 165,000 students.
The Coca-Cola sponsorship covered not only the complete construction of the school campus, but also the operational costs of the school for 5 years. The sustainability aspect of this partnership resides in two value propositions; it supports the ‘We’ pillar of Coca-Cola’s 2020 vision by contributing towards educational excellence, and it develops competency of the students to become responsible citizens of the society in the future. 

TCF
TCF Coca-Cola Campus, Muzaffargarh


Now in light of the success of the collaboration with TCF in Muzaffargarh, the partnership has been extended to cover the construction of a new campus in Kasur district of the Punjab province. During the recent visit of Ms. Kathryn Casson (Director, Public Affairs & Communications, Middle East & North Africa Business Unit) to Pakistan, a ground breaking ceremony was held at the site of the second school to be sponsored by Coca-Cola.  She was accompanied by Mr. Zia Abbas (Vice President Inputs, The Citizens Foundation), Mr. Rizwan U. Khan (General Manager, Coca-Cola Pakistan & Afghanistan) and Fahad Qadir (Director, Public Affairs and Communications, Pakistan & Afghanistan).
Earlier in November 2015, The Coca-Cola Foundation had approved the proposal for the second TCF School, Coca-Cola Campus by confirming a grant of U.S. $ 150,000. Speaking at the ground breaking ceremony, Mr. Rizwan U. Khan stated, “Coca-Cola Pakistan and TCF have yet again joined hands to extend their partnership in provision of high quality education in the less privileged regions of Pakistan. Education has always been a focal point of Coca-Cola’s sustainability program as it is the key to a better future for society as a whole. Our youth is the torch bearer of future generations, and therefore it’s our duty as a socially responsible corporate citizen to support efforts of TCF in providing a nurturing foundation for our youth.”
On this occasion, Ms. Kathryn Casson emphasized, “There is a need to acknowledge the value of quality education and assuring a brighter future for the beneficiaries. It is of utmost priority for Coca-Cola to enhance its sustainability model with every new program by ensuring that the beneficiaries will continue to excel in the pursuit of better living standards and building up stronger communities even without the support of the program. Attaining self-sufficiency is the end goal of every project under Coca-Cola.”
Today, there are around 25 million children in Pakistan that are out of school, because of lack of funds and awareness for education. The TCF & Coca-Cola Campus in Kasur will be one of the many milestones that Coca-Cola has set in Pakistan, justifying its stand as the Most Respected Company in Pakistan for three years in a row now (Nielsen report), inculcating the drive of education and self-actualization amongst the children and families of Pakistan. Coca-Cola has consistently managed to earn its social license by serving the communities through capable partners like TCF, and upholding its social standards by achieving on-time sustainability program deliverables.