Muhammad Nadeem

PAR Business Development & Afghanistan Franchise Manager

Pakistan & Afghanistan Region 

Nadeem’s role in The Coca-Cola Company is to take care of business development in Pakistan and Afghanistan Region, with special focus on innovation pipeline (NPD’s) being a Commercial Lead. As a commercial lead, handles stocks management in close collaboration with marketing team and the bottlers; Coca-Cola Beverages Pakistan Limited, for commercial planning and supply chain management, especially with a special focus on “Out-of-Stocks reduction” as end objective in mind. His contribution is invaluable to the Company in SKU-wise finished products stocks availability, meet market demand, achieve NSR and market share targets. Additionally, he is also responsible for complete franchise management of Afghanistan in terms of sales, NSR and market share targets, in close liaison & collaboration with cross functional system teams.

Besides this, Nadeem is also responsible for McDonald’s being the largest & prestigious fountain customer with relationship management, joint business planning and execution of key strategic initiatives that lead to win : win for both the business partners.

I joined Coca-Cola…in 2000 as a Marketing and Operations Coordinator in order to participate as key member in Coca-Cola’s revival in Pakistan through franchise acquisition and accelerated consumer & trade marketing with excellence in mind.  

I chose Coca-Cola because…it is not just a brand, instead it’s a complete life cycle which helps its associates to learn and develop their respective skillsets in professional and personal lives. The Company is highly encouraging of nurturing & developing the raw talent, channelize passion, energy & commitment in the right & relevant direction, in order to conquer the world in the market place!

My achievement in Coca-Cola…have managed to adapt very quickly, able to achieve a rapid career advancements and accomplishing many milestones on the way, leaving legacy in marketing services, establishing business in Afghanistan despite the negative perception and putting discipline & structure in many business management routines in PAR. Able to lead & drive from the front with complete ownership, dedication and commitment that has resulted in achieving a sizeable volume & revenue growth from such a war-zone and highly disturbed area. Regardless of my family’s concern & other negative perceptions over my assignment in politically instable Afghanistan, I always remained determined to accomplish the Company’s business goals in that region,

My advice to young professionals…always set your vision right benefiting from your strength, stick to it  no matter what life throws at you, always challenge your potential and deliver the best in your capacity. When you practice the foregoing, no one can stop you from progressing further.