February 3rd, 2018, will mark a historic day for Pakistan as the FIFA World Cup Original Trophy will be displayed for the first time in Lahore at the Coke Fest. The announcement has taken over the billboards throughout the city by a storm. The excitement of football fans to see the Original Trophy was evident from the campaign #CocaColaWithFootball through which one lucky winner, Yahya Qureshi, was selected to accompany the
However, to cater for more Lahoris eager to see this trophy, the campaign #SpotTheCar was introduced. Around 300 Careem cars are roaming around the city with the Coke Fest event banners on them. The campaign requires Lahoris to spot the car with the Coke Fest banner and to post a picture of the car to the Facebook group Foodies R Us with the hashtag #SpotTheCar. Each day, two lucky winners are chosen and awarded free tickets to the event where they will witness the glory of the original trophy.
As expected, fans could not hold their excitement. People are roaming around the city searching for the cars to get a chance to be a part of this historic moment. Pictures have been coming in by the hour reflecting the enthusiasm of Lahoris. To people’s astonishment and eagerness, a flash mob of #SpotTheCar competition took place today where hundreds of cars with the Coke Fest banner took a round in the city. This gave even more people a chance to enter and win some tickets for the entire family to be a part of this mega event.
Coke Fest is happening this year in Lahore for the second round, but this time its grandeur will be sky high considering the FIFA World Cup Trophy will be revealed there at 6:00 pm (Pakistan Time). For tickets to this Fest, please log onto Easy Tickets. For directions to the Coke Fest venue: