8th March marks a day that celebrates women’s social, cultural, political and economic achievements of women, all across the world. International Women’s Day belongs to all groups everywhere and has been celebrated for well over a century now. This day not only celebrates women’s achievements in their respective fields but also acts as a call for action towards gender parity. This year’s theme ‘Press for Progress’ was a strong call for action to accelerate gender parity and promote a more gender inclusive mindset across households and organisations.

To commemorate this occasion, Coca-Cola Pakistan arranged a one-on-one session with the guest of honor, Ms. Ann Mason, Political-Economic Section Chief, U.S. Consulate. The event was also graced by the presence of Mr. Hassan Raza, Commercial Specialist, U.S. Consulate, Mr. Hassan Adnan, Director Human Resources, Coca-Cola Icecek and Mr. Fahad Qadir, Director Public Affairs and Communications, Coca-Cola Pakistan and Afghanistan Region. The event was also attended by the associates of The Coca-Cola Export Corporation, Coca-Cola Icecek and Coca-Cola Production Plant. This day was historic for Coca-Cola Pakistan as it was the first time an IWD celebratory event was attended by fellow male colleagues, displaying their appreciation for their female colleagues and the Coca-Cola Company’s values.

Guest of Honor, Ms. Ann Mason, Political-Economic Section Chief, U.S. Consulate at the IWD session organised by Coca-Cola Pakistan
Guest of Honor, Ms. Ann Mason, Political-Economic Section Chief, U.S. Consulate at the IWD session organised by Coca-Cola Pakistan
 The event commenced with a video message from Mr. James Quincey, President and CEO The Coca-Cola Company. Mr. James shed light on the importance of women empowerment and highlighted the achievements made by The Coca-Cola Company under their 5by20 programme. Following the message, Ms. Mason took the floor and addressed the audience. Ms. Mason shed light on her personal experiences and shared stories of strong women in her family. In addition to her experience in the private sector, she has also served in Kirkuk, Iraq, Riga, Latvia, and Paris France. She pressed on the need to be held accountable for one’s actions so as to inspire and motivate the generations that follow. She also highlighted on the fact that gender inclusiveness does not only mean to be inclusive of women but also to be inclusive and appreciative of the men that support such initiatives. In her opinion, kind and appreciative words act as a chain reaction and can motivate fellow colleagues to perform better.
Fahad Qadir, Director PAC, Coca-Cola PAR presenting a souvenir to Ms. Mason, Political-Economic Section Chief, U.S. Consulate

Mr. Adnan appreciated the efforts of TCCEC for bringing both female and male colleagues together to celebrate such strong women and their contributions in the general economic development. He highlighted how the theme Press for Progress is embedded in the Company’s values as she shared the news of welcoming the first female distributor in Pakistan. The event was closed by Mr. Qadir presenting a token of appreciation to Ms. Mason on behalf of Coca-Cola followed by a cake-cutting ceremony.

 The Coca-Cola Company has embedded women empowerment in its core values. Coca-Cola believes in economic potential of women and has initiated a 5by20 programme through which the company aims to empower 5 million women entrepreneurs across the company’s value chain by 2020. In Pakistan, more than 8,000 women have been empowered so far through microfinance support and vocational trainings in joint collaborations with the Kashf Foundation. The company will continue to expand this programme and always Press for women’s progress in its value chain.
Coca-Cola associates with Ms. Mason, Political-Economic Section Chief, U.S. Consulate