Taking inspiration from “more lemon, more fizz” direction and making it locally relevant with “Nimbu Soda ki thaa/Burst of lemon and fizz”, The IMC encapsulates Sprite’s bold and edgy messaging via a comprehensive IMC with multiple consumer touch-points. The refreshment cues are magnified within the IMC by leveraging the lime and lemon aspect to the beverage with fast-paced and exciting shots.
Speaking about the campaign, Rizwan Ullah Khan, General Manager,
With this campaign, Sprite has become the first L&L brand in Pakistan’s history to coin a name for the L&L category (Nimbu soda), making an indelible mark in the space of sudden, intense refreshment via unique and ownable creative executions.
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