Taking inspiration from “more lemon, more fizz” direction and making it locally relevant with “Nimbu Soda ki thaa/Burst of lemon and fizz”, The IMC encapsulates Sprite’s bold and edgy messaging via a comprehensive IMC with multiple consumer touch-points. The refreshment cues are magnified within the IMC by leveraging the lime and lemon aspect to the beverage with fast-paced and exciting shots.
Speaking about the campaign, Rizwan Ullah Khan, General Manager,
With this campaign, Sprite has become the first L&L brand in Pakistan’s history to coin a name for the L&L category (Nimbu soda), making an indelible mark in the space of sudden, intense refreshment via unique and ownable creative executions.
More on Journey
- #ThatsGold: Get A Scoop on Coke’s Global Campaign for the Rio 2016 Olympic Games
- Sprite Spicy Mirchi ka Tarka Sprite se Bharka
- COCA-COLA PAKISTAN WINS PRESTIGIOUS TOP BRAND AWARD FOR A SECOND CONSECUTIVE YEAR
Edhi Foundation to partner with
Coca-Colafor Ramazan fundraising
- “Sprite Doodh Soda Ka Hit!” - Coca-Cola Pakistan’s Ramadan Campaign for Sprite