As a part of their experiential marketing
course, a group of students at SZABIST Karachi were given a project to put up a
stall of Coca-Cola to offer a proactive brand experience to the visitors at a
one-day event held at the university.
With the support of theCoca-Cola Pakistan
for executing this project, students were able to put up a stall that had a
thematic set-up relevant to the celebrations of 100 years of contour bottle.
The entrance to the stall was made up of a cut-out of the contour bottle. There
were images printed and pasted on frames which were hanging on the wire that
was tied around the area allocated for the activity. A photo-booth was also
set-up where people were writing one word that comes in their mind while
thinking about Coke and were taking pictures by using various props that
included Coke contour bottle as well. Another board was placed at the venue on
which visitors were pasting contour bottle shaped paper chits which were being
used for writing one favourite memory associated with the brand.
In addition to the above, the students managed to get some jingles ofCoca-Cola listed in DubSmash, a mobile
application which is quite famous these days for creating short selfie videos
dubbed with famous sounds. Also, the Coca-Cola Book Bank was placed at the
venue where people were donating books and were rewarded with chilled Coke.
The Coca-Cola Book Bank was previously
set-up at Karachi Literature Festival 2015 in the month of February. Through
this activity, we were able to collect 2,500 books for The Citizens Foundation
Schools that serve the less privileged strata of the society. Out of these
books, 800 that were not suitable for the educational endeavours of school
children were sold off, the proceeds of which amounted to PKR. 50,000.
With the support of the
In addition to the above, the students managed to get some jingles of

More on Journey
- NATIONAL VOLUNTEER PROGRAMME - Corporate Volunteers Giving Back to Society
-
'ZINDAGI' - An Inclusive & Sustainable Initiative by
Coca-Cola Pakistan, UNDP & Rotary - Coke Studio Explorer: Revisiting the Narrative of Music in Pakistan
- Creating Shared Opportunity for MENA Communities
- COCA-COLA PAKISTAN WINS PRESTIGIOUS TOP BRAND AWARD FOR A SECOND CONSECUTIVE YEAR
COCA-COLA ON SOCIAL