The Coca-Cola Company Pakistan proudly announced the return of Coke Studio for its twelfth consecutive season with the launch revealing over 50 artists as part its talented ensemble. Often credited as the most influential musical fusion project from Pakistan by the audiences and critics alike, Coke Studio Season 12 launched this October 2019 with exciting talent, diverse musical influences and dynamic performances.

In its twelfth chapter of its journey since its inception, Coke Studio remains a space that has witnessed the subtle connections of cultures and peoples through music. This has happened on a crossroads that Coke Studio stands at, where paths intersect, attracting energies that come together to create a canvas with a myriad of colors. Irrefutably Coke Studio is one of the biggest passion points in Pakistan & is the testimony of thought leadership for Coca-Cola Pakistan. Like every year the asset aims at building key insight of bridging divides and bringing the Nation together to celebrate Pakistan’s diverse cultural heritage.

On Friday, 11th October, Coke Studio Pakistan opened Season 12 with its first song “Wohi Khuda Hai” in the vocals of Atif Aslam. The lyrics of Wohi Khuda Hai are a praise of God as the Creator of a system that runs and maintains an order of the universe in balance and harmony. The piece goes on to describe this in the various experiences of the human connection with the Divine; through the seen and unseen and, ultimately, with one’s heart and soul.

The Song became an instant sensation. It has been trending worldwide at #17 on Global Youtube and #1 in many countries including UAE, Bahrain, Qatar, Oman and even #4 in UK and #8 in India. Since then, there has been unprecedented success, with the song becoming the fastest song to a million views in Coke Studio history. There have been 200+ published articles in all leading national magazines and newspapers and being exponentially shared and twitted by Pakistani’s leading politicians, celebrities, influencers and artists. The season opening song has also received International coverage across the sub-continent and Gulf with Mashable & Gulf News covering it.

The song has also set another first by achieving an overwhelmingly 99% positive coverage across all major social media platforms, and Twitter trended for 24 hours with top three Pakistan trends on Twitter were #CokeStudio12, #WohiKhudaHai, Atif Aslam.

As we move ahead, we are excited for the 12th Season, which has become one of the longest running shows ever in Pakistan, and not only that but once again cemented that Coke Studio not only was…but continues to be THE SOUND OF THE NATION. The next episode will be launched on 18th October, 2019.